近几年内，在城市级购物中心都趋于饱和状态的当下，新型商业形态的出圈，不断拓展着商业场景的可能性，而在中国商业地产领域最热闹的关键词，莫过于“非标“。从一线城市的策展型商场、社区式商业体，到下沉市场的文创小镇、网红菜市场等，越来越多的经营者、设计人试图用“非标”撕开同质化的困局。“场景体验思维”让新型商业突破了以“物”为出发点的设计思路，转而真正以“人”为设计初心。”公园式、社交场、年轻力、潮流街......"，更多的商业热词更新的背后是消费群体和消费理念的更迭，也是一次又一次的“场景升级”。

In recent years, as city level shopping centers have become saturated, the emergence of new commercial forms has continuously expanded the possibilities of commercial scenarios. The most popular keyword in China's commercial real estate industry is "non-standard". From curatorial shopping malls and community-based commercial complexes in first tier cities to cultural and creative towns and popular vegetable markets in lower tier markets, more and more operators and designers are trying to use "non-standard" to break through the homogenization dilemma. The "scene experience thinking" has enabled new businesses to break through the design concept of starting from "things" and truly focus on "people" as the design concept. ”Park style, social arena, youthful energy, trendy street Behind the updates of more commercial buzzwords are the changes in consumer groups and consumption concepts, as well as the repeated "scene upgrades".

在非标商业异军突起的浪潮之下，LAND3景立方受世纪金源集团的委托，参于了国内一系列世纪金源购物中心的非标商业更新设计，其中贵阳世纪金源购物中心、昆明世纪金源购物中心、以及西安长安方圆荟购物中心（以下简称贵阳项目、昆明项目、西安项目）三座项目近日得以落地。通过结合长期以来对于非标商业更新的探索与研究，以及在这三个项目中的实践。LAND3景立方总结了非标商业更新的未来趋势与方向，并且形成了自身对于同类型项目的理解与实践。

Under this wave of commercial renewal, LAND3 was commissioned by Century Jinyuan Group to participate in the design work of three non-standard commercial renewal projects: Guiyang Century Jinyuan Shopping Center, Kunming Century Jinyuan Shopping Center, and Xi'an Chang'an Fangyuan Hui (hereinafter referred to as Guiyang project, Kunming project, Xi'an project). By combining long-term exploration and research on non-standard commercial updates, as well as practical implementation in these three projects. Let's interpret the new trends in non-standard business and its updates, and how to understand and practice non-standard business projects that seem to have no "tricks".

在存量商业竞争日益激烈的当下，商业情感需求变得格外迫切。新消费者群体更愿意为兴趣买单、为生活方式买单。传统世纪金源购物中心快速复制和模仿的大规模标准化零售，已经很难打动当下的消费者了，而LAND3景立方在面对贵阳项目、昆明项目、西安项目的更新时，主张的是一场对“独特性”的极致追逐。让世纪金源三个项目的商业氛围打破以往的经营模式，通过跨界融合、文化叙事、科技互动或艺术表达等手段，创造独特的消费体验环境，从而提升世纪金源的品牌竞争力和附加值。

In the increasingly fierce competition of existing businesses, the demand for commercial emotions has become particularly urgent. The new consumer group is more willing to pay for their interests and lifestyle. The traditional large-scale standardized retail of Century Jinyuan Shopping Center, which can be quickly replicated and imitated, is no longer appealing to today's consumers. However, when facing the updates of the Guiyang, Kunming, and Xi'an projects, LAND3 advocates an extreme pursuit of "uniqueness". Let the new business models of the three projects break the conventions of Century Jinyuan, creating a unique consumer experience environment through cross-border integration, cultural narrative, technological interaction, or artistic expression, thereby enhancing Century Jinyuan's brand competitiveness and added value.

相对于世纪金源传统商业的模块化、以及景观的功能标准化，LAND3景立方强调定制化解决方案，在设计伊始，便分析了传统商业体与非标商业体底层逻辑的不同点。同时源于世纪金源渴望消费升级的背景下，商业空间从"购物场所"向"体验剧场"进行转型。

Compared to the modularization of traditional business and the standardization of landscape functions in Century Jinyuan, LAND3 Landscape Cube emphasizes customized solutions. At the beginning of the work, it analyzed the differences in the underlying logic between traditional and non-standard commercial entities. At the same time, in the context of Century Golden Source's desire for consumption upgrading, commercial spaces are transforming from "shopping places" to "experience theaters".

对于贵阳项目、昆明项目、西安项目的非标商业更新来说，是典型的传统商业到非标商业的进化与提升。大型综合体商业建筑+大停车场的标准世纪金源模式，印证了旧商业体系的过时与陈旧。对于新消费者吸引力的缺失，导致了品牌竞争力的下降。而LAND3景立方通过自身的逻辑思考，并且利用独创的“立方全维生活+”景观设计体系，使得这三个项目在非标商业发展理论及设计加持之下，完成了自身的华丽转型。

For the non-standard commercial updates of the Guiyang, Kunming, and Xi'an projects, it is a typical evolution and improvement from traditional commerce to non-standard commerce. The standard Century Golden Source model of large-scale integrated commercial buildings and large parking lots confirms the outdated and obsolete nature of the old commercial system. The lack of attractiveness to new consumers has led to a decline in brand competitiveness. Through its own understanding and the use of its unique "Cube Full Dimensional Life+" landscape design system, LAND3  has achieved a magnificent transformation of these three projects with the support of non-standard commercial development theory and design.

在“场景思维”的指引下，非标商业更新有着自身独特的特征氛围与形式架构。贵阳项目、昆明项目、西安项目由于区域与文化的不同，每一个都具有独立性和不可复制性，但其内在的统一的逻辑与规则也并非无迹可寻。无论主体营造的结果是什么，LAND3景立方在针对构建项目全新的非标特征上，运用了三种核心体系。

Under the guidance of "scenario thinking", non-standard commercial updates have their own unique characteristics, atmosphere, and formal architecture. Due to regional and cultural differences, each of the Guiyang project, Kunming project, and Xi'an project has independence and irreplicability, but their inherent unified logic and rules are not without traces. Regardless of the outcome of the main creation, LAND3  utilizes three core systems to address the new non-standard features of the construction project.

The IPization of non-standard commercial scenarios is achieved by transforming unique cultural symbols, story content, experience design, etc. into "intellectual property scenarios" with recognition and commercial value. Its core lies in deeply integrating space, content, and user emotions to build an iterative and communicable immersive business ecosystem. The IP based scene creation of the Guiyang project, Kunming project, and Xi'an project is the core focus of the entire renovation project. Even under the guidance of the same group brand, LAND3 still insists on reflecting non-standard core features in the project. Three cities create three types of IPs, and three projects tell three stories.

贵阳项目借助城市潮流创造多元色彩空间、面对年青人为主力的商业群体，以激活其体内的活力多巴胺为目标，利用生态之绿、活力之橙、广场之灰、水景之蓝等丰富的色彩与区域，形成律动主题IP。串联全年龄、全时空卖场空间。并通过九大亮点讲述年轻人的彩色故事。

The Guiyang project leverages urban trends to create diverse color spaces and targets young commercial groups, with the goal of activating their vitality dopamine. It utilizes rich colors and areas such as ecological green, vitality orange, square gray, and water landscape blue to form a rhythmic theme IP, connecting sales spaces of all ages and times. And tell the colorful stories of young people through nine highlights.

昆明项目借力四季如春的气候营造城市自在花谷。“城市中的一片花海”，这一IP构思在设计之初便以确立。利用花境、花岛、花丛、花语，打造一个极具昆明特色的自在花园。以花为引导，穿越或停留在自在花谷之中，以自然和色彩之美讲述新商业故事。

The Kunming project leverages the spring like climate of the four seasons to create a comfortable flower valley in the city. The concept of 'a sea of flowers in the city' was established at the beginning of its design. Utilize flower landscapes, flower islands, flower clusters, and flower language to create a relaxed garden with distinct Kunming characteristics. Guided by flowers, travel or stay in the Valley of Free Flowers, telling new business stories with the beauty of nature and color.

The Xi'an project cleverly utilizes the site and existing storefronts to construct the "MIX Square Peninsula". Based on the different characteristics and natural conditions of the site, it strengthens the independent theme of the project and leverages the value and influence of customized IP. Divide functional areas into mixed function island chains and link them with commercial brands. Vibrant Leisure Island "city check-in, childlike leisure," Starlight Island "commercial entrance, dazzling and eye-catching," Leisure Lying Flat Island "leisure tea break, healing body and mind

Land3 has experienced in practice that in order to attract more customers and create more experiences for the Guiyang, Kunming, and Xi'an projects, it is necessary to gradually break down the boundaries between traditional retail, catering, entertainment, culture, social and other business formats, and form a composite commercial form that spans categories and scenarios. For the traditional commercial brand Century Jinyuan, by leveraging the depth of the original site, more display space is given to new businesses, new entertainment, and new culture, blurring the boundaries of the business format through partial blank spaces and diverse interventions. Thus strengthening the operational diversity of the field and gathering more diverse social groups.

贵阳项目前广场最为开阔，LAND3景立方通过在局部创造高差层次，利用景观分隔人行流线，将原有的广场店面进行联动与包装，并形成百变场地，聚集、餐饮、市集、策展等活动均在景观更新的加持下成为可能，焕发光彩。

The square in front of the Guiyang project is the most spacious, and the LAND3  creates height differences in some areas, separates pedestrian flow lines through landscape, links and packages the original square storefronts, and forms a versatile venue. With the support of landscape updates, activities such as gathering, dining, markets, and curation have become possible, shining brightly.

昆明项目在“自在花谷”IP的指引下，在前广场创造了多个功能及业态分区。利用岛屿形态的花池与花境，将亲子乐园、艺术市集、下沉餐饮、咖啡茶饮、运动活力这5个主力业态在景观边界的指引下，得到很好的互补与交织。

Under the guidance of the "Free Flower Valley" IP, the Kunming project has created multiple functional and business zoning areas in the front square. By utilizing island shaped flower beds and flower gardens, the five main business formats of parent-child amusement parks, art markets, sunken restaurants, coffee and tea drinks, and sports vitality are well complemented and interwoven under the guidance of landscape boundaries.

The Xi'an project adopts a strategy of blurred business boundaries, while LAND3 defines the spatial domains and boundaries of different activities based on the product themes and main customer groups of existing stores. Premium coffee corresponds to small drinking gardens, children's education corresponds to all age parent-child, trendy products correspond to activity markets, and passionate sports correspond to outdoor leisure.

非标商业的场所进化与动态更新，其实是从静态到动态的一次转变，LAND3景立方在贵阳项目、昆明项目、西安项目的非标更新实践中，将原有的巨大停车广场，转变为动态活动更新的巨大载体。通过空间形态、内容组合、运营策略的动态调整，保持对消费者需求的敏锐响应。推崇高频、模块化、用户共创的有机更新，快节奏的商业活动策展。为不同时间、不同季节、不同主题提供了更加便利的策展空间，音乐会、亲子会、女神节、百变鲜花季......，更多的场所功能与软性业态出现在了室外景观之中，带动了整个项目的更新进化。

The evolution and dynamic updating of non-standard commercial venues is actually a transformation from static to organic. In the non-standard updating practices of the Guiyang, Kunming, and Xi'an projects, LAND3 transformed the original huge parking plaza into a huge carrier for dynamic activity updates. By dynamically adjusting spatial forms, content combinations, and operational strategies, we maintain a keen response to consumer demands. Promote organic updates with high frequency, modularity, and user co creation, and curate fast-paced business activities. Provides more convenient curatorial spaces for different times, seasons, and themes, including concerts, parent-child events, goddess festivals, and versatile flower seasons More functional and flexible formats have emerged in the outdoor landscape, driving the renewal and evolution of the entire project.

在非标商业特征的指引下，如何使贵阳项目、昆明项目、西安项目通过设计转变为最终的更新落地成果，并且结合后期运营形成长效机制。LAND3景立方找到了关键性手段，通过打破传统商业逻辑，从而以设计为核心驱动力重构消费体验。从而形成了项目成功的关键密码。

Under the guidance of non-standard commercial characteristics, how to transform the design of the Guiyang project, Kunming project, and Xi'an project into the final updated and implemented results, and form a long-term mechanism in combination with later operation. LAND3 has found a key approach to reconstruct the consumer experience with design as the core driving force by breaking traditional business logic. Thus, the key password for the success of the project was formed.

贵阳项目、昆明项目、西安项目原本的场地、规则、平坦且空旷，主体建筑与广场的严苛边界，虽然极大的满足了地上停车的需求与场地的完整。但是却基本放弃了室外商业拓展、以及多层次艺术空间。而LAND3景立方的关键方法之一便是“打破固有形态”，运用曲线、异形结构、立体空间等，避免方正呆板的布局。并且通过玻璃穹顶、垂直绿化墙等手法，创造“半室外”空间，增强自然互动、场地互动、商业互动。

The original site, rules, flatness, and openness of the Guiyang, Kunming, and Xi'an projects, as well as the strict boundary between the main building and the square, greatly meet the demand for ground parking and the integrity of the site. But they have basically given up on outdoor commercial expansion and multi-level art spaces. One of the key methods of the LAND3  is to "break the inherent form", using curves, irregular structures, three-dimensional spaces, etc., to avoid a square and rigid layout. And through techniques such as glass domes and vertical green walls, a "semi outdoor" space is created to enhance natural interaction, site interaction, and commercial interaction.

昆明项目借助场地旧势，将呆板下沉广场与扶梯秒变立体生态秀场，自然的姿态遮挡住了陈旧与灰暗的建筑，使原本平淡的商家焕发了新的活力。主广场以异形艺术岛屿形成全新形态，蜿蜒多变，移步异景。空旷的场地被多彩的花境围合成了一条条自由而浪漫的绿色走廊。

Taking advantage of the old site, Kunming has transformed the dull sunken square and escalators into a three-dimensional ecological exhibition hall. The natural posture covers the old and gray buildings, giving new vitality to the originally dull businesses. The main square takes on a completely new form as an alien art island, winding and changing, with unique scenery. The open space is surrounded by colorful flower beds, forming free and romantic green corridors.

The Xi'an project site is narrow and has a limited area. The buildings, platforms, tree formations, and parking lots are arranged in a completely parallel manner, creating a dull and uninteresting space. The design team cleverly utilized the extremely limited depth to form a spatial path that is staggered up and down and interlocked north and south. Straight lines become intersecting turns. Extended the travel length and time of the venue, and explored more commercial outdoor spaces.

除了多功能、多形态的场地以外。在贵阳项目、昆明项目、西安项目实践中，LAND3景立方还会通过一些特殊尺度设计元素，形成项目的视觉焦点与记忆符号，从而形成场地核心IP与城市话题焦点。将消费者的关注点拓展到不止于商品本身，而是另外的一种精神附加。虽然受限于改造项目的特性与本身场地的尺度，但团队依然尽量的创造一些特殊尺度的设施及空间，形成项目本身的昭示亮点与精神符号。

In addition to multifunctional and multi form venues. In the practice of the Guiyang, Kunming, and Xi'an projects, land3 will also use some special scale design elements to form the visual focus and memory symbols of the project, thus forming the core IP of the site and the focus of urban topics. Expand consumers' focus beyond the product itself to a different spiritual attachment. Although limited by the characteristics of the renovation project and the scale of the site itself, the team still tries their best to create some special scale facilities and spaces, forming the project's own highlights and spiritual symbols.

贵阳项目的环灯矩阵，打破广场灯具的尺度形态与功能，形成单一设计元素的重复叠加，极大地丰富了空间的上层元素与视觉焦点。并且结合这一特殊元素，在夜晚期间可以形成特殊的秀场元素，成为贵阳项目的标志性语言。

The ring light matrix of the Guiyang project breaks the scale and function of square lighting fixtures, forming a repeated superposition of single design elements, greatly enriching the upper level elements and visual focus of the space. And combined with this special element, a special runway element can be formed during the night, becoming the iconic language of the Guiyang project.

而西安项目则巧妙地利用了原场地内的金属交通盒，进行全新的色彩与尺度外包装，使之成为非标商业中的昭示焦点与话题焦点，从而形成在各大媒体平台中火爆出圈的打卡圣地。

The Xi'an project cleverly utilized the metal transportation boxes in the original site, with a brand new color and scale packaging, making it a prominent and topical focus in non-standard commerce, thus forming a popular check-in destination on various media platforms.

非标商业因自身的定制化设计、特殊化设计对比传统商业已经存在着较高的设计难度，而贵阳项目、昆明项目、西安项目受限于场地、条件等多重因素，设计难度更上一层楼。随着项目的落地，以及其它在行非标更新改类项目的推进，LAND3景立方发现了设计过程中的实施要点，既是经验的总结，也是技术的积累。

Due to their customized and specialized designs, non-standard businesses already face higher design difficulties compared to traditional businesses. However, the Guiyang, Kunming, and Xi'an projects are limited by multiple factors such as site and conditions, making the design difficulty even higher. With the implementation of the project and the advancement of other non-standard update and classification projects in the industry, LAND3 Landscape Cube has discovered the key implementation points in the design process, which are not only a summary of experience but also an accumulation of technology.

场地条件与专业协同  Venue conditions and professional collaboration

昆明项目的挑战则来自于原场地平均不足200MM的顶板覆土以及无法加固、已近极限的结构承重。面对如此苛刻的种植环境，团队唯有详细解读有限的以往设计资料，明确地库柱网并对点栽植。同时精算花池土壤承重，保证安全的前提下，实现浅埋排水、多样花境及艺术地形三个难点的全面攻落地。             

The challenge for Kunming comes from the average roof cover soil of less than 200MM on the original site, as well as the structural load-bearing capacity that cannot be reinforced and is approaching its limit. Faced with such a harsh planting environment, the team had no choice but to interpret the limited old design data in detail, clarify the underground column grid, and plant at specific points. At the same time, by calculating the soil load-bearing capacity of the flower pond and ensuring safety, we can comprehensively tackle the three difficulties of shallow burial drainage, diverse flower landscapes, and artistic terrain.

西安项目的难点来自于局部整改而带来的场地局促，专业交织。只有16米宽的操作空间内汇集了原有结构、给排水、电气电力、物业空间等多种专业的混杂交织。没有捷径可循，LAND3景立方制定专业点对点，横纵双向和图机制，逐一排查各专业难点并各个攻破，形成结论汇总，最终设计地上工程与地下工程高度契合，避免了专业落地矛盾与隐蔽工程隐患。

The difficulty in Xi'an comes from the limited space and professional interweaving caused by local rectification. The 16 meter wide operating space gathers a mix of various specialties such as the original structure, water supply and drainage, electrical and power, and property space. There are no shortcuts to follow. LAND3 has developed a professional point-to-point, horizontal and vertical bidirectional and graphical mechanism to identify and overcome each professional difficulty one by one, form a conclusion summary, and ultimately design a high degree of compatibility between above ground and underground engineering, avoiding professional implementation conflicts and hidden engineering hazards.

创新性与实用性的平衡  Balance between innovation and practicality

The Guiyang, Kunming, and Xi'an projects that Land3 has participated in have already established their own functional systems and operational models due to their established operating time and target audience in the city. While updating, it is necessary to give sufficient respect to the original formats, functions, property management, and storefronts. Moderate innovation, avoiding inefficiency and excessive design, which may have a negative impact on business operations. And maximize cost-effectiveness, control costs, and achieve update goals while spending less money.

In the Guiyang project, as the principle of building as the main body has been determined, and the lateral passage of ground vehicles is also essential, the design team has repeatedly considered and made choices, and determined to establish practical zoning functions as the design principle, abandoning the idea of large-scale core structures in the process. While creating new commercial spaces, preserve visibility and reserved space. Achieved a balance between functionality and innovation. And a large number of low-cost and effective landscape techniques such as movable facilities, outdoor displays, and flower boxes are widely used in the site, achieving a win-win situation between effectiveness and cost.

昆明项目的取舍关键点在于对于原交通体系的尊重与颠覆，由于历史规划原因，昆明项目广场呈现出人流、车流、下沉等多种状态，LAND3景立方反复推敲，最终保留了原有80%的主要交通动线，而通过创新的花岛穿梭的步行方式，形成了实用与亮点的共存。而从后期植物维护上，无论是植物的耐受度、生长性的综合考虑，还是铺装材料、软景设施的清洁处理，设计团队在过程中与物业及现场充分沟通，在保证后期的运营需求的前提下，在图纸上体现对于后期的成本关注，实现投入与价值回馈的有效平衡。        

The key to choosing the Kunming project lies in the respect and subversion of the original transportation system. Due to historical planning reasons, the Kunming project square presents various states such as pedestrian flow, traffic flow, and sinking. After repeated deliberation, the LAND 3 Landscape Cube ultimately retained 80% of the original main transportation routes, while the innovative walking method of shuttle between flower islands formed a coexistence of practicality and highlights. From the perspective of plant maintenance in the later stage, whether it is the comprehensive consideration of plant tolerance and growth, or the cleaning treatment of paving materials and soft landscape facilities, the design team fully communicates with the property management and site during the process. On the premise of ensuring the operational needs in the later stage, the cost concern for the later stage is reflected in the drawings, achieving an effective balance between investment and value feedback.

西安项目创新于空间、而实用于售卖及策展，场地的狭长与陈旧依靠转折的人行游走路径，与时尚的IP体系、快闪场地活化空间。所有的整改重点在过程中与已有店面业态充分链接，精准对位。所有的室外拓展全部服务于就近商铺，形成了对于商业经营的落地加分。同时设计团队从新材料、新工艺等多种途径深入研究，以非标商业氛围大于建设的原则为指导，大量保留了原有项目的铺装、墙体等基础土建要素，而采用了更多的面层装饰与阵地包装的设计思路，只在入口昭示，轴线核心增加了核心创新设计，更多的则是以可移动室外设施与商业配套强化空间氛围。 

Xi'an Fangyuan Hui innovates in space and is practical for sales and curation. The narrow and outdated venue relies on the turning pedestrian path, fashionable IP system, and pop-up space to revitalize the space. But all the key points of rectification are fully communicated and accurately aligned with the existing store formats during the process. All outdoor expansion services are provided to nearby shops, forming a bonus point for commercial operations.

通过参与贵阳世纪金源购物中心、昆明世纪金源购物中心、西安长安方圆荟项目的非标商业更新工作，LAND3景立方认为非标商业景观的本质，是通过空间设计重构"人-货-场"关系，其价值不仅在于美学突破，更是商业运营策略的空间显性化。实质是一场空间革命——将时间维度（历史记忆）与空间维度（新形体验）压缩到同一场域。也对设计师的商业洞察力与技术整合能力提出更高级别的要求。

未来随着设计理念与模块化建材发展，所有的非标也将在未来不断进化，唯一不变的是，市场上永远有人愿意为“与众不同”买单。LAND3景立方在未来非标旧改及新建项目中将呈现更精细的"空间修补术"特征，呈现对"场所精神"的当代诠释，寻求差异、做到极致。毕竟在激烈的市场竞争下，平庸注定失败、创新才是未来！

By participating in the landscape renovation work of Century Jinyuan Commercial Project, LAND3  believes that the essence of non-standard commercial landscapes is to reconstruct the "human goods market" relationship through spatial design. Its value lies not only in aesthetic breakthroughs, but also in the spatial manifestation of commercial operation strategies. With the deepening of the experience economy, such projects will become an important lever for urban renewal and commercial innovation, but also pose higher requirements for designers' business insight and technological integration capabilities.

In the future, with the development of design concepts and modular building materials, all mainstream models were once non-standard that broke rules, and all non-standard models may also become new standards in the future. The only constant is that there will always be people in the market willing to pay the price for being "different". Land3 will present more refined "spatial repair techniques" in future non-standard renovation and new construction projects, presenting a contemporary interpretation of "place spirit", seeking differences, and achieving the ultimate. After all, in the fierce market competition, mediocrity is destined to fail!